New for 2017, D&AD Impact will award ideas with the potential for impact across one or more of the 12 categories, that could benefit from the exposure, funding, mentoring and networking that D&AD Impact can offer.

Selected projects, products or initiatives that have an original innovative idea at the core, and that can demonstrate how, once scaled, will have a clear and measurable impact in the chosen category area, will be offered the opportunity to pitch for project support.