Make A Real and
Positive Difference to The World

The role that businesses and brands play within society, the economy, the environment and culture has never been more important. In today's uncertain times, they are faced with an opportunity as well as a responsibility: the opportunity to harness the power of creativity as a force for good and the responsibility to make a real and positive difference to the world. Start-up or Fortune 500, service or social enterprise, affecting local neighbourhoods or entire nations, many are already leading the way.

This new initiative is the result of a partnership between D&AD and Advertising Week. D&AD Awards are recognised globally as the ultimate in creative excellence whilst the D&AD Foundation inspires the next generation of creative talent and stimulates the creative industry to work towards a positive future

Advertising Week draws from brands, agencies, media, technology and startup companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide.

Rewarding Real Work with Real Impact

D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. See the 2016 Winners

At the 2016 Impact Awards, a White Pencil was awarded to the creators of the Edible Six Pack rings, which feed, rather than kill sea life.

The Prize

Winning work will be rewarded a White Pencil, the premier accolade for creativity for good at the ceremony on September 26 2017. And for truly game-changing work, a coveted Black Pencil will be awarded. Runners-up will receive a Wood or Graphite Pencil, and invitations to the ceremony in NYC. All pencil winners will be included in D&AD case studies and Advertising Week Thought Leadership opportunities. The Jury's shortlisted work will also receive global press coverage. Enter the 2017 Impact Awards

Sting performs at the inaugural D&AD Impact awards ceremony in Times Square.

Introducing Impact Promise

New in 2017, D&AD Impact awarded ideas with the potential for impact across one or more of the 12 categories, that could benefit from the exposure, funding, mentoring and networking that D&AD Impact can offer.

Selected projects, products or initiatives with an original innovative idea at the core, and that demonstrated how, once scaled, will have a clear and measurable impact in the chosen category area, were offered the opportunity to pitch for project support live at Advertising Week. See the winners.

Latest News

D&AD Judges of the 2017 Impact Awards

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D&AD Impact Promise Winners Announced

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Case Study: Powered by Respect

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Key Dates

May 2
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

August 11
Extended Deadline

Ensure you submit all of your impactful work by the deadline.

September 26
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.