Awarding and Supporting Creative Ideas that Do Well by Doing Good

D&AD Impact’s goal is to drive positive change, supporting great creative ideas that have the potential to impact and rewarding those that have.

The role that businesses and brands play within society, the economy, the environment and culture has never been more important. In today's uncertain times, they are faced with an opportunity as well as a responsibility: the opportunity to harness the power of creativity as a force for good and the responsibility to make a real and positive difference to the world. Start-up or Fortune 500, service or social enterprise, affecting local neighbourhoods or entire nations, many are already leading the way.

D&AD Impact is the result of a partnership between D&AD and Advertising Week. D&AD Awards are recognized globally as the ultimate in creative excellence while the D&AD Foundation inspires the next generation of creative talent and stimulates the creative industry to work towards a positive future.

Advertising Week draws from brands, agencies, media, technology and startup companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide.

Who Is D&AD Impact For?

D&AD Impact is for everyone who believes in the power of creativity to change the world, whether you’re a brand, NGO, start-up, entrepreneur, agency, social enterprise or aspiring innovator.

The D&AD Impact Awards recognize original and transformative ideas, including beta projects as well as campaigns, products and projects that have already made a real and positive difference. The D&AD Impact Council supports ideas to develop and scale, while the D&AD Impact Academy inspires and educates future change makers, teaching companies and individuals how to better incorporate purpose through creativity.

At the inaugural Impact Awards, a White Pencil was awarded to the creators of the Edible Six Pack rings, which feed, rather than kill sea life.

Why Enter

Not only will your idea be seen and reviewed by 70 of the most influential leaders in their field, but winners will be promoted globally to more than 1.2 million people through the D&AD, Advertising Week and media partner platforms.

Winning a D&AD Impact Pencil is a real stamp of approval that your creative idea has the power to drive change.

Winners have the opportunity to access a network of influencers and innovators, making new connections to amplify your initiative and increase your idea’s reach and ability to make an impact.

Successful Impact Academy applicants will benefit from an intensive, hands-on, two-day bootcamp providing tangible tips and tools based on the experiences of global leaders in sustainability and purpose.

The Prize

A D&AD Impact Pencil is more than an award, it’s a tangible signifier that your creative idea, product, project or campaign is a worthwhile driver of positive real-world change.

D&AD Impact Wood Pencils are awarded to original and transformative creative ideas, that demonstrate appropriate research and testing and the potential to impact.

D&AD Impact Graphite Pencils are awarded to campaigns, products and projects that demonstrate clear and measurable impact.

D&AD Impact White Pencils are reserved for work that receives a Graphite Pencil but demonstrates real scale and project progression.

The winner of the $20,000 USD D&AD Impact Prize Fund will be chosen by our judges based on eligibility criteria including the entry's alignment with D&AD Impact's values, its scalability and how the fund will be utilised.

Enter the 2018 Impact Awards

Introducing D&AD Impact Academy

D&AD Impact Academy is a masterclass program that aims not only to inspire talent, but also provide tangible tools based on the experiences and knowledge of the D&AD Impact Council. This two-day bootcamp will turn budding creative leaders into the changemakers of the future.

Only a maximum of 40 individuals will be selected to attend. Free places will be offered to all shortlisted companies, while a place can also be reserved for applicants for a fee.

Latest News

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Key Dates

March 20
Impact Entries Open

Begin submitting your projects, campaigns and products from those still in early development to established and scaled.

August 15
D&AD Impact Extended Entry Deadline

Ensure you submit all of your work by the deadline.

October 2
Award Ceremony

Join us at Advertising Week in New York City for the third annual D&AD Impact Awards Ceremony.