A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that have started a new community or nurtured an existing one. The community could be built around a common interest, shared asset or geographical area. Community members, whether individual or groups, should directly benefit from being part of the community.
This could be work that helps existing communities build on their assets, abilities and interests, fostering community and engagement amongst groups such as company employees or projects that empower communities with information, education and new skills.
As Head of Campaign Development for the Ad Council, Michelle works with federal government agencies, leading nonprofits and advertising industry partners to guide the strategic and creative development of all programs based in the Ad Council’s Washington, DC office.
Michelle oversees the development of over 25 public service communications programs including FEMA’s emergency preparedness Ready initiative, the award-winning Shelter Pet Project in partnership with the Humane Society of the U.S. and Maddie’s Fund, the iconic Wildfire Prevention campaign featuring Smokey Bear and the U.S. Department of Transportation’s ongoing drunk driving and texting and driving prevention efforts which have significantly reduced auto-related fatalities.
Michelle has over 20 years of advertising agency and client experience. Prior to the Ad Council, she was an account supervisor at Doner Advertising managing national brands including Prudential, AARP, Johns Hopkins Medicine and many others. Michelle received a B.A. in marketing from the University of Maryland, College Park and she lives in Washington, DC with her family.
Eli has dedicated his career to figuring out how technology can elevate important topics in the world — as an author, an online organizer, and most recently, as a co-founder of Upworthy. Eli served as the executive director of MoveOn.org from 2004-2009, growing membership to more than 5 million members and raising over $120 million. He also co-founded Avaaz.org, which is now the largest online advocacy organization in the world. In 2011, Eli published the bestselling book “The Filter Bubble: What the Internet Is Hiding from You.” Eli founded Upworthy with longtime collaborator Peter Koechley in March 2012. The pair set out to prove once and for all that what’s important can be incredibly popular, even if what’s popular isn’t usually important.
As a Managing Creative Director at SYPartners in San Francisco, Aki Shelton leads multi-disciplinary teams in creating powerful experiences and strategies that help clients transform their organizations.
Prior to SYPartners, Aki was an Executive Creative Director at Moving Brands. Her impeccable design sense and knack for creating brand experiences were crucial in developing consumer and tech brands at companies such as Google, Facebook, Netflix, Skype, Uber, and Asana. And as a Creative Director at Apple in Tokyo and Cupertino, Aki focused on developing Apple’s communication, in-store environment, and corporate identity, as well as making the brand relevant in the Japanese market.
Outside the office, Aki gives regular lectures and presentations on branding and design at a variety of organizations.
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.