A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that make the world a more accepting, diverse and fairer place; where individual differences are valued and there are equal rights and opportunities for all.
This could be promoting equality and diversity in a variety of contexts; reducing discrimination; empowering individuals with the skills to challenge inequalities in their life and the lives of others; meeting the needs of different people or creating positive social and cultural environments. Such work could address ethnicity, sexual orientation, language, nationality, disability, gender, age and class.
Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy As chief creative officer (and one of the few industry women at the very top), Colleen leads the eight-office global network of W+K alongside President Dave Luhr, COO Neil Christie, and coChief Creative Officer Susan Hoffman. For more than three decades, the fiercely independent shop has been telling beautiful, provocative stories and setting the bar for creativity. Colleen is leading the vision for the agency's future, where one avenue of evolution and growth will be defined by a deeper, more extensive set of creative chops. Colleen has been instrumental in establishing the first of many more proof-points that W+K is a culture for all kinds of creative people, including the rise of our creative technology group, The Lodge, and a content publishing group.
Colleen joined the agency in 2013, and became partner in 2014. In May of 2017, she was named one of Fast Company's 100 Most Creative People in Business, a testament to her creative commitment in leadership.
Before W+K, Colleen founded Socialistic, a social media content and design shop, where she served as chief creative officer and CEO. While at Socialistic, she won coveted accounts Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and General Electric.
Prior to founding Socialistic, Colleen was the first chief digital officer for TBWA Worldwide, setting the network’s global digital strategy and leading digital efforts for Adidas and Pepsi. Her career has also included the roles of chief experience officer at JWT New York and chief creative officer at Organic, where she led creative on Chrysler, Jeep and Dodge.
She is currently based in New York, and spends time throughout the year in all eight W+K offices.
As a ‘creative’ guy, for years Brent hid the fact he had graduated from one of Canada’s most prestigious business schools. And that he used to be an account guy. And that he won numerous math competitions. Okay, maybe keep that last one on the down-low still. Today as Chief Creative Officer of J. Walter Thompson’s flagship New York office, Brent’s unique left brain/right brain approach has helped them transform creatively. In just his first 18 months, JWT’s work has been featured in publications such as New York Times, Mashable, CNN and even Sesame Street, along with a dozen Cannes Lions and Pencils.
Before arriving in NY, Brent helped two different agencies transform into Canada’s Agency of the Year, two others to runner-up AOY, and his clients being named Brand and twice the Marketer of the Year. In 2013, Brent was the #2 ranked Chief Creative Officer in the World for digital and is one of only 11 worldwide winners of the inaugural Fast Company Innovation by Design Award At home Brent transforms into a proud dad, insane NFL fan, and loving husband. His wife would add “In that order.”
Sarah Kate Ellis was named President and CEO of GLAAD in early 2014 after a successful career as a media executive. In short order, Ellis refocused GLAAD’s crucial advocacy to accelerate acceptance of the LGBTQ community through a variety of compelling and effective initiatives, campaigns, and programs.
A powerful communicator, Ellis has used GLAAD’s position as the world’s leading media advocacy organization to demand fair and accurate coverage of the LGBTQ community. Ellis also commissioned GLAAD's annual Accelerating Acceptance report, providing a window into national sentiment towards the LGBTQ community. As more states have introduced discriminatory bills Ellis has fought against them, notably getting prominent figures from the music industry in Nashville to speak out against a pair of Tennessee bills and calling on Hollywood studios to speak out about against a similar bill in Georgia.
She ensured that national and local media would be held accountable when reporting on Caitlyn Jenner, while GLAAD also provided resources to journalists and media organizations following Jenner's prominent Diane Sawyer interview. Ahead of Pope Francis' visit to the United States, Ellis used GLAAD's position, to ask the Pope to meet with and welcome LGBT Catholics during his visit.
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.