Jury Pioneers

A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.

The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Categories of Impact & Juries

Diversity & Equality

Ideas that make the world a more accepting, diverse and fairer place; where individual differences are valued and there are equal rights and opportunities for all.

This could be promoting equality and diversity in a variety of contexts; reducing discrimination; empowering individuals with the skills to challenge inequalities in their life and the lives of others; meeting the needs of different people or creating positive social and cultural environments. Such work could address ethnicity, sexual orientation, language, nationality, disability, gender, age and class.

Jury President
Colleen DeCourcy
Chief Creative Officer
Wieden + Kennedy
Rachel Haas
Associate Director
No More
Fernando Machado
Senior Vice President Global Brand Management
Burger King
Jaime Robinson
Brent Choi
Chief Creative Officer
J. Walter Thompson New York
Sarah Kate Ellis
CEO and President
Jayanta Jenkins
Global Group Creative Director
Kevin Merida
The Undefeated

Key Dates

May 2
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

August 11
Extended Deadline

Ensure you submit all of your impactful work by the deadline.

September 26
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.