Categories of Impact

D&AD Impact recognizes original and transformative ideas. From civic engagement to financial empowerment to ideas that improve living standards, there are twelve categories to enter your work. Across all categories we accept beta projects as well as campaigns, products or initiatives that are already out in the world making a real and positive difference.

D&AD Impact is for everyone who believes in the power of creativity to change the world, whether you’re a brand, NGO, start-up, entrepreneur, agency, social enterprise or aspiring innovator

Civic Engagement

Community & Interaction


Diversity & Inclusivity


Environmental Sustainability

Financial Empowerment

Health & Wellness

Humanitarian Aid

Ocean Health & Wildlife

Responsible Retail

Smart Living

Key Dates

March 20
Impact Entries Open

Begin submitting your projects, campaigns and products from those still in early development to established and scaled.

August 15
D&AD Impact Extended Entry Deadline

Ensure you submit all of your work by the deadline.

October 2
Award Ceremony

Join us at Advertising Week in New York City for the third annual D&AD Impact Awards Ceremony.