Jury Pioneers

A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.

The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Categories of Impact & Juries

Environmental Sustainability

Ideas that help preserve the natural world and the capability of the environment to support life. Where the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future.

This could be innovations that work towards preserving ecosystems; products or campaigns which support people to reduce their environmental impact; creating services and systems around efficient energy sources; taking action against climate change or fighting waste and pollution.

Jury President

Aline Santos Farhat

SVP, Global Marketing Unilever
Aline joined Unilever Brazil in 1989, as a trainee in Marketing. She spent her first 10 years in Brand Building (Local Marketing Operations) and 17 years in Brand development (Global Marketing), summing 27 years at Unilever. During her journey, she had the opportunity to be part of the DOVE Global Team, who created the DOVE Beauty Theory and more recently to lead Unilever’s biggest Home Care Brand, OMO, with the successful "The Dirt is Good" platform, becoming the largest detergent brand in the world, transforming the business from a 350M Euros to a 4 billion Euros in 7 years.
Last October, she was appointed to lead the Global SVP Marketing, taking responsibility for creating capabilities for all marketeers and Unilever Brands. She is currently based between London and São Paulo.

Key Dates

May 2
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

August 11
Extended Deadline

Ensure you submit all of your impactful work by the deadline.

September 26
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.