A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that help preserve the natural world and the capability of the environment to support life. Where the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future.
This could be innovations that work towards preserving ecosystems; products or campaigns which support people to reduce their environmental impact; creating services and systems around efficient energy sources; taking action against climate change or fighting waste and pollution.
Kevin is Creative Director at NRDC (Natural Resources Defense Council) in New York where he works on creative that motivates people, companies and governments to protect the environment from all types of threats. Not a bad way to make a living.
Prior to NRDC, Kevin worked at some of the most awarded agencies in Canada and has lead creative teams to produce internationally award-winning cause marketing campaigns. Some of the important issues he's had the opportunity to tackle include, hate speech, traffic safety, homelessness, addiction, family violence, sexual health, tobacco cessation/de-normalization, drunk driving, pesticide control, mental health among others. With those Kevin received nods from The One Show, Clios, Communication Arts, FWA, Graphis, and Archive. He has also taught design at the Emily Carr University of Art and Design in Vancouver.
As a side note, in 1999, Kevin volunteered as a researcher in Hwange National Park, Zimbabwe, where he assisted in developing a new non-invasive technique to track the threatened black rhino.
From his youth in Australia to career experiences in Europe, Africa, China and across the United States, Terry has developed expertise in business, farming, education, non-profit, the environment, the arts, and government. Governor Arnold Schwarzenegger appointed him Secretary of the California Environmental Protection Agency and later Cabinet Secretary, the Chief Policy Advisor to the Governor, where Terry was the architect of many groundbreaking sustainability policies, including California's landmark Global Warming Solutions Act of 2006, the Hydrogen Highway Network, and the Million Solar Roofs initiative.? In 2010 Terry co-founded the R20 Regions of Climate Action, a new public-private partnership, bringing together sub-national governments; businesses; financial markets; NGOs; and academia to implement measurable, large-scale, low-carbon and climate resilient economic development projects that can simultaneously solve the climate crisis and build a sustainable global economy. Since 2007 he has provided advice to Pegasus Capital Advisors and numerous global businesses on sustainability and “green” investing. In 2016, Terry joined the Leonardo DiCaprio Foundation as CEO. An accomplished author, Terry's books include “Cracking the Carbon Code: The Keys to Sustainable Profits in the New Economy” (Palgrave Macmillan). In 2011, Terry was one of six finalists for the Zayed Future Energy Prize and The Guardian ranked Terry No. 1 in its “Top 50 People Who Can Save the Planet.”
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.