D&AD Impact | Best Global Social Good, Sustainable & Ethical Marketing Campaigns

Civic Engagement

Ideas that change the way people interact and engage with politics, government and public services. Projects that democratise power and promote transparency and accountability; enabling citizens, and creating positive impact at local, national and international levels.

This could be creating opportunities or platforms for people to communicate with government offices; educating people on their civil liberties and government legislation; encouraging people to take part in active citizenship and to use their right to vote; projects or campaigns that promote public safety and health.

Community & Interaction

Ideas that grow and develop existing communities, create new ones or simply improve the way individuals, groups and companies communicate and interact with information and each other.

This could be helping existing communities build on their assets or interests; fostering engagement amongst like-minded groups; empowering communities with information, education or new skills. Where the focus is more on 'Interaction' this could be developing relationships in order to grow a business; sharing news or entertainment content in a creative way; increasing accessibility to specific content; embracing advances in communication technology.

Equality

Ideas that make the world a fairer place; where every individual has equal rights, status and opportunity to make the most of their lives and talents.

This could be promoting equality in a variety of contexts: reducing discrimination; empowering individuals with the skills to challenge inequalities; reducing violence and exploitation; enabling through he development of new systems and use of new technologies. Such work could address ethnicity, sexual orientation, language, nationality, neurodiversity, disability, gender, age, socioeconomic status and/or class.

Diversity & Inclusivity

Ideas that make the world a more accepting, diverse and inclusive place, where individual differences are valued and embraced.

This could be developing new behaviors of inclusion in a variety of contexts: meeting the needs of a diverse group of people; creating positive social and cultural environments; new techniques of integration. Such work could address ethnicity, sexual orientation, language, nationality, neurodiversity, disability, gender, age, socioeconomic status and/or class.

Education

Ideas that improve the way people learn or enable learning opportunities. This includes supporting equal access to quality education by reducing gender, race, and income disparities.

This could be enhancing learning both inside and outside of the classroom; making learning resources more accessible; developing new resources or platforms. Projects might encourage the creation of better learning environments (real or virtual); innovate within an existing organisation or service or develop support networks and intuitive technology for teachers as well as students.

Environmental Sustainability

Ideas that help preserve the natural world and the capability of the environment to support life. Where the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future.

This could be innovations that work towards preserving ecosystems; products or campaigns which support people to reduce their environmental impact; creating services and systems around efficient energy sources; taking action against climate change or fighting waste and pollution.

Financial Empowerment

Ideas that encourage financial empowerment and help lift people out of poverty. Initiatives that change the way we interact with money, nurturing fiscal efficiency, best practice and entrepreneurship.

This could be educating individuals on how to improve their financial capability; improving the financial security of low-income people; creating better access to economic resources and basic financial tools and services; developing new types of financial services; apps that improve control and access to personal or business finance; platforms and services that assist start-ups.

Health & Wellness

Ideas that improve healthcare technology and methodology including advances in medical science, innovations in personal healthcare and innovations in community and state care. Also, work that contributes to wellness, including areas such as fitness, diet and health awareness.

This could be improving and enhancing medical care; making health services more affordable; improving water, sanitation and hygiene; changing fitness behaviors; teaching or promoting healthy living; improving positive mental well-being; services and products that aid individual responsibility and daily challenges.

Humanitarian Aid

Ideas that take a unique approach to supporting humanitarian causes locally and internationally, whether by raising funds and awareness or offering practical aid. This includes initiatives that provide material and logistical assistance as well as businesses that repurpose their services in imaginative ways in times of need.

Causes could range from fighting hunger to helping homeless people, refugees or veterans to preventing the spread of crisis, conflict, and disease. Solutions include innovations in shelter and the efficient provision of food, water, medicine and infrastructure.

Ocean Health & Wildlife

Ideas that aid the conservation and sustainable use of natural habitats on both land and ocean including the conservation and protection of wildlife.

This could be innovation and technological advancements aiding: the reduction of pollution; the conservation of specific habitats; the development of systems that manage resources; the protection of defined ecosystems and their biodiversity; financial resourcing and the elimination of illegal poaching and trafficking.

Responsible Retail

Ideas that change the way goods are produced and consumed, by increasing efficiency, reducing waste, utilising new technologies and innovating business models.

This could be products or strategy that challenge consumer decision-making; innovative ways to react to consumer demand whilst reducing waste; teaching sustainable consumption behaviours; promoting local products; raising awareness of sustainable development; minimising carbon footprint; using power from renewable sources; educating workforce.

Smart Living

Ideas that improve living standards by enhancing the physical world with the addition of improved technology, connectivity and design. This includes solutions for habitation and transport whilst meeting the needs of the growing global urban population.

This could be advancements that give people the opportunity to benefit from new ways of living, including solutions aimed at making life more efficient, more controllable, economical, productive, integrated and sustainable. In an urban environment this might include effective social housing or transport infrastructure; schemes that repurpose or renovate existing structures; initiatives that revitalise neighbourhoods.

Categories of Impact

Civic Engagement

Community & Interaction

Equality

Diversity & Inclusivity

Education

Environmental Sustainability

Financial Empowerment

Health & Wellness

Humanitarian Aid

Ocean Health & Wildlife

Responsible Retail

Smart Living

Key Dates

March 20

Impact Entries Open

August 15

D&AD Impact Extended Entry Deadline

October 2

Award Ceremony