A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that improve healthcare technology and methodology including advances in medical science, innovations in personal healthcare and innovations in community and state care. Also, work that contributes to wellness, including areas such as fitness, diet and health awareness.
This could be improving and enhancing medical care; making health services more affordable; improving water, sanitation and hygiene; changing fitness behaviors; teaching or promoting healthy living; improving positive mental well-being; services and products that aid individual responsibility and daily challenges.
Haiyan Zhang is Innovation Director at Microsoft Research, Cambridge, creating cutting-edge technology to enable innovative new experiences in play and wellness. She is also an inventor appearing on the BBC documentary, Big Life Fix.
Haiyan was formerly Innovation Director at Xbox Studios, and Co-Founder & Design Lead for the innovation platform, OpenIDEO. At the design consultancy, IDEO, Haiyan created innovative tech experiences for community building, entertainment and financial services and worked with leading video game makers on research and ideas for new play experiences.
Haiyan’s work is informed by her background as a software engineer and user interface designer creating applications for the biomedical and data-mining industries. As part of a team of software developers from Excel Tech in Canada, she created an electroencephalograph (EEG) visualisation tool for intra-operative monitoring, which is currently being used in hospitals across North America.
Laurel is currently leading the largest woman-owned agency in the US into its second decade of growth. She recently joined Rauxa from Havas Health where she was President of Havas Worldwide StratFarm and Managing Director of Havas Life New York—healthcare agencies focused on improving the lives of consumers and patients by working closely with Pharma, medical device and healthcare organizations around the globe.
Laurel is the president of Creative Spirit, a non profit technology and services organization focused on employment for individuals with intellectual disabilities. Unemployment among this populations is less than 15% in the US and Creative Spirit is out to dramatically change that. Laurel is also a member of the board of trustees for the Williams Syndrome Association and is on the Board of The ADVERTISING Club of New York where she chairs the foundation and champions the club’s I’mPart diversity initiatives. Laurel lives in Bedford, New York and is mom to a 15 year old aspiring actress.
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.