Jury Pioneers

A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.

The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Categories of Impact & Juries

Health & Wellness

Ideas that improve healthcare technology and methodology including advances in medical science, innovations in personal healthcare and innovations in community and state care. Also, work that contributes to wellness, including areas such as fitness, diet and health awareness.

This could be improving and enhancing medical care; making health services more affordable; improving water, sanitation and hygiene; changing fitness behaviors; teaching or promoting healthy living; improving positive mental well-being; services and products that aid individual responsibility and daily challenges.

Jury President
Haiyan Zhang
Innovation Director
Microsoft Research
Andrea Alvares
VP Marketing
Lynda Deakin
Partner & MD
IDEO San Francisco
Laurel Rossi
Chief Marketing Officer
Alex Schill
Global Chief Creative Director
Kwame Taylor-Hayford
Managing Director
Mark Tutssel
Global CCO
Leo Burnett Worldwide

Key Dates

May 2
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

August 11
Extended Deadline

Ensure you submit all of your impactful work by the deadline.

September 26
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.