Jury Pioneers

A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.

The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Categories of Impact & Juries

Industry Evolution

Ideas that push a specific industry forward, changing the status quo for users and consumers. This type of work offers innovative solutions that impact on efficiency, effectiveness, and economic sustainability, disrupting existing practices and pioneering new methods.

This could be in one or more of the following industries: advertising, agriculture, communications, consumer products, education, entertainment, fashion, financial services, food and beverage, health, journalism, legal services, logistics, manufacturing, media, music, pharmaceuticals, publishing, retail, software, technology, transportation or travel.

Jury President
Anthony Casalena
Founder and CEO
Tricia Clarke-Stone
Paul Kemp-Robertson
Tham Khai Meng
Co-Chairman & Worldwide CCO
Ogilvy & Mather New York
Deklah Polansky
Global Experiential Design Director
Coca Cola
Lars Rasmussen
Weav Music
Emad Tahtouh
Director of Applied Technology

Key Dates

May 2
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

August 11
Extended Deadline

Ensure you submit all of your impactful work by the deadline.

September 26
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.