A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that change the way goods are produced and consumed, by increasing efficiency, reducing waste, rationalising inefficiencies and setting achievable targets for sustainable and ethical practice.
This could be sustainable management and efficient use of resources; products which encourage waste reduction, recycling, and reuse; teaching sustainable consumption behaviours; promoting local products; raising awareness of sustainable development; minimising carbon footprint; using power from renewable sources; educating their workforce in best practice; integrating responsibility into company policy and strategy.
KoAnn is Founder and Chief Executive of Sustainable Life Media, producers and conveners of the international Sustainable Brands community. Prior to launching Sustainable Life Media in 2004, KoAnn founded and lead a boutique management consultancy called Organizations That Work, focusing on helping enable breakthrough financial performance through purpose-driven leadership and improved organizational alignment.
Prior to that she worked for 18 years in business to business media where she served in positions of increasing responsibility launching and leading media properties including magazines, conferences, trade shows and more for a wide range of markets, starting with natural resources (timber, paper, and mining, and ending with a variety of emerging technology sectors including digital video, computer game development and the web.
During her tenure she garnered extensive experience in launching and growing countless product brands, as well as defining a corporate brand strategy and integrating it with a global product brand portfolio spanning many market sectors. She completed her media tenure as Senior Vice President of a multinational division of United Business Media, overseeing a $50 million division with 150 person team.
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.