D&AD Impact Promise


D&AD Impact Promise took place for the first time this year, with 8 projects pitching for project support in front of three judges and a live audience. 

The programme was designed to reward ideas with the potential for impact across one or more of the 12 categories, that could benefit from the exposure, funding, mentoring and networking that D&AD Impact is able to offer. The winners were selected by Bill Tai (Venture Capitalist), Aline Santos Farhat (Global EVP Marketing and Head of Diversity and Inclusion, Unilever) and Jason Harris (CEO, Mekanism), with session chair, Tim Lindsay (CEO, D&AD). 


Petit Pli

Petit Pli creates the most advanced technical children’s clothing in the world. All from the ground up. Children grow 7 sizes in their first 2 years on Earth and this equates to a lot of wasted clothing. Petit Pli’s versatile waterproof shells are pleated in such a way that they can grow bi-directionally to custom fit a range of sizes. The continuous size adjustment is a new way of approaching garment design, one suitable to high growth rates and discrepancies in children’s sizes. Petit Pli uses technical materials that are ultra-lightweight, waterproof and breathable because children are extreme athletes.

"We are so proud to have been selected as the D&AD Impact Promise recipients, to be recognised by such a prestigious organisation is an incredible achievement. We have no doubt that their help and mentoring will be invaluable to the growth of Petit Pli."  Ryan Yasin, Founder, Petit Pli

Find out more about Petit Pli.


Almost half of UK crime is committed by people who have been through the criminal justice system, costing the public somewhere in the region of £9.5 billion each year.

Straightline is an app and online channel that offers inspiring content, information and ongoing support to people in the criminal justice system. Its immediate aim is to help offenders adjust after release, and, in the longer term, to reduce re-offending.

“Taking to the stage to collect the inaugural D&AD Impact Promise Award in New York was thrilling, to say the least! After a decade developing National Prison Radio, the world’s first national radio station for prisoners, we believe Straightline has the potential to support a much wider audience with needs that are just as complex. To know that the esteemed D&AD judges believe that too is an incredible validation. In partnership with design agency Supple Studio and developers Mud, we have created Straightline - a media channel targeted at people in the criminal justice system and beyond. With the bespoke support package that comes with winning this award, we know we can develop Straightline into an invaluable resource that will support many people in turning their lives around.” Phil Maguire, Prison Radio Association

Read more about Straightline


Creative Spirit

Dream Ring


Girls Connect: Connecting girls to information and support


Save a Stranger Friend

D&AD Impact seeks to identify and celebrate great, transformative ideas that contribute towards a better, fairer and more sustainable future for all.



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